Blackberry mobile phones, the Canada based touch screen phone maker has announced for you to launch two mid-range Android handsets this coming year.
According to South China Morning Post, BlackBerry leader John Chen talking while using Abu Dhabi-based publication Your National, said that Blackberry would likely roll out one Android handset this coming year with a keyboard the other with full touch monitor, however, he did certainly not gave the timins involving release.
The company’s transfer came after it presented its first device jogging Android called the ‘Priv’, recently. Targeted for the high-end market exactly like the Apple and Samsung, nevertheless it didn’t work out while Chen himself accepted who's was too expensive.
"The idea that we came out which has a high-end phone (as each of our first Android device) was that's doubtful as wise as it will have been, " Chen explained. "A lot of enterprise customers have told us, 'I want to purchase phone but US$700 is too steep for me. I'm more interested in a US$400 device, '" your CEO added.
However, the corporation is marred with slower growth in smartphone market place and intense competition from different brands inside mid range sector.
Good Motley Fool, BlackBerry's fourth-quarter profits, this year was lower-than-expected while BlackBerry reported selling 800, 000 devices versus analyst expectations of 850, 000 devices. Company’s Shares also dropped by 9pc also.
"While the BlackBerry brand remains to be strong and the value propositions most often have been centered around the top QWERTY keyboard, BlackBerry Messenger along with secure platform, however, your conversation has changed, " says Neil Shah, analyst at Counterpoint Research.