The newest data released by the particular International Data Corporation (IDC) demonstrates smartphone shipments in the initial quarter saw the tiniest year-over-year growth on document. The biggest change the new data from IDC unveils is that Chinese mobile phone makers Oppo and Vivo inside Q1 2016 for initially made it to the most notable 5 smartphone vendors good number of units sent.
Oppo and Vivo furthermore replaced previous fourth and also fifth vendors Lenovo and also Xiaomi respectively. According to be able to IDC, smartphone vendors sent 334. 9 million smartphones throughout the world in Q1 2016 that has been only slightly more from your 334. 3 million units shipped inside the first quarter of 2015.
The business attributed the drop inside shipments to smartphone saturation in developed markets. The data explicitly said the Chinese market matured as well as the demand for smartphones acquired drastically slowed down available in the market. It also said in which top smartphone vendors Samsung and also Apple also recorded any year-over-year decline. Chinese smartphone maker Huawei saw a good start in smartphone shipments together with 58. 4 percent year-over-year progress. The company shipped 29. 5 million units improving from 17. 4 thousand in Q1 2015. IDC says that Huawei's strategy to spotlight both premium and price range segment saw impressive response in China along with European markets.
Oppo's access into top 5 mobile phone vendors is credited to be able to its year-over-year growth regarding over 150 percent. The particular Chinese company shipped 20. 5 million units in Q1 2016 even though the company managed to dispatch 7. 3 million products in Q1 2015.
Vivo also saw year-over-year growth of over completely. The company managed to be able to ship 14. 3 million units inside Q1 2016 while a year ago same time Vivo sent 6. 4 million products.
Commenting on the fresh figures, Melissa Chau, Senior Research Manager together with IDC's Worldwide Quarterly Cellular phone Tracker said, "Along China's getting older smartphone adoption curve, the firms most aligned with growth are people that have products serving increasingly superior consumers. Lenovo benefited together with ASPs below US$150 inside 2013, and Xiaomi found the mantle with ASPs under US$200 in 2014 and also 2015. Now Huawei, Oppo, and also vivo, which play mainly inside the sub-US$250 range, are positioned to get a strong 2016. These new vendors could be well-advised not to rest on their laurels though, as this dynamic smartphone landscape shows to even cult brand names like Xiaomi that consumer loyalty is difficult to be able to consistently maintain. ".